Welsh Government has conducted a study to help better understand people’s attitudes and behaviours towards living a more sustainable life.
The results of this survey are now available to be used to communicate more effectively. Six groups with common attitudes and current actions have been identified.
Welsh Government is encouraging others to use this model when communicating around low carbon and sustainable behaviours. This will help tailor all communications more effectively to reach and engage each group.
This survey provides a baseline against which to can measure changes in attitudes and behaviours in future years.
You will find a summary of the research report on the Welsh Government website; the segmentation model will be published in the new year.
Organisations which have chosen to put sustainability at the heart of their work
Bringing together communities acting on renewable energy and energy efficiency
A framework for the public and third sectors in Wales to commission support and advice on sustainable living